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besides, i don't see anything wrong with the way things currently work with buying plane ticket, checking account balance.
or well, maybe i'm not seeing as far as you ;)
Well, interaction is "both ways", for the user to interact with the service, the service should be able to communicate with the user.
There is nothing wrong with online banking through the web, or your way of buying plane tickets... but my feeling is that it's not enough and not always convenient for every user.
Wouldn't be great to have google results for a given keyword by SMS?
Example : "10 results for "Chinese Restaurant in San Franscico" from Google" and you get them by SMS?
about your idea of "notifications" though, it reminds me of something i've heard a while back. i think it was in hong-kong where cell phone users could subscribe to a service, and as they walk around, they could get notified by some businesses/stores about special sales or what not. But then again, in this case, it's a one way interaction, service to user.
For my bank, it's just incredibly long and painful to get your balance on the website. My idea/feeling is that it's just easier to get it from IM/SMS with a single phrase : "what is the balance of account 912345k?"
Notification also works for the kind of information you want to have (not just ads!). As an example, you may want to be notified when you're bank account balance is below 100$, or when I published something on l'OuvreBoite (like a a reply to your comment!).
good luck with your venture!
oh and thanks for your acct # :p
@Bruno : hopefully, you won't have to wait for long! It's gonna be transparent, but still, since I am notifying them, I'll make sure that it's my service that notifies, not the actual source they want to follow... so as they don't foget us!