http://ouvre-boite.disqus.com/enWed, 16 Jan 2008 22:57:34 -0000http://www.ouvre-boite.com/2008/01/14/independence-from-google-stickiness/#comment-2225045Martin, you're right, community is always a great asset! However, for <a href="http://Jobetudiant.net">Jobetudiant.net</a>, the community is very difficult to build because students are coming on the site to find a job... and usually, they find one in less than a month, which will not help them to come back often later on!julienWed, 16 Jan 2008 22:57:34 -0000http://www.ouvre-boite.com/2008/01/14/independence-from-google-stickiness/#comment-2225044A friend of mine spends a lot of time in publishing press releases and contacting journalists in order to promote her sex shop brand. That takes a lot of time, but has some effect, since she appeared at least three TV shows last year, even if the brand has not always by clearly given on air. However, when she appears on a TV show, visits on her website explode.<br><br>A customer of mine has another approach: paid listings. It's a real estate parisian company paying for being included on some real estate web sites publishing classified ads. Even if he has very limited traffic on his website from those third party sites, that traffic is very qualified, since people come for a real interest to the promoted web site.<br><br>Another way for a web site to attract new customers is to publish ads in other medias. Traffic is still coming from Google (who has 90% market share in France), but with terms directly related to YOUR website (be careful of cybersquatting and typosquatting then!) This solution has a real cost, however.<br><br>Finally, community is essential. If a student can open a blog on your service, he's going to attract his friends by himself, who's going to come for his blog first, then for the entire site. Blogs are not the only easy to setup services. You have other solutions to attract young people than your main service.MartinWed, 16 Jan 2008 01:06:56 -0000